Case Study: Lufthansa Group achieves transparent multi-brand campaign management with MARMIND

Lufthansa Group unifies marketing across 50 countries with MARMIND

Lufthansa Group, a global marketing organization with around 200 employees across 50 countries, faced a significant challenge in managing its marketing resources efficiently. Before using MARMIND, the team relied on disconnected tools like spreadsheets, PowerPoint, and email threads for campaign planning and budgeting, which created silos and made it impossible to maintain a cohesive overview of activities across its various airline brands.

By implementing MARMIND's Marketing Resource Management software, the organization achieved a new level of transparency and broke down operational silos. The solution provided a central platform to manage all marketing activities, allowing Lufthansa Group to instantly see what campaigns were happening in which markets and for which brand.

Lufthansa Group