Case Study: Invesco achieves more efficient marketing operations with MARMIND

Invesco cuts marketing planning effort from 4 FTE to 0.5 with MARMIND

Invesco, an independent investment management firm, faced a challenge with its EMEA marketing operations, which lacked transparency and were managed through inefficient Excel spreadsheets. This made tracking costs, comparing budgets, and measuring campaign performance very difficult. To address this, they partnered with vendor MARMIND to implement its campaign management software.

MARMIND provided a customizable platform that streamlined workflows and integrated with existing systems like Oracle. The solution enabled real-time budget tracking and effective team collaboration. As a measurable result, the marketing team's efficiency increased dramatically; tasks that previously required four full-time employees are now handled by one person spending only 50% of their time, allowing the team to focus on strategic work.

Invesco