Case Study: WAGO achieves transparent marketing collaboration with MARMIND

How WAGO Keeps Track of Its Marketing with MARMIND

WAGO, a global market leader in electrical connectivity and automation, faced a significant challenge in managing its complex marketing operations. With over 80 branch offices and a multitude of campaigns, the team struggled with a lack of transparency, using up to five different stand-alone tools that made tracking activities and spending labor-intensive. This lack of a centralized system led to inefficient processes and difficulty maintaining an overview of all marketing efforts. They sought a marketing resource management solution and selected MARMIND from UPPER Network.

MARMIND provided a centralized platform that standardized WAGO's marketing processes, offering transparent communication, task allocation, and a central file storage for assets. The implementation was smooth, with high user adoption, and it replaced several previous systems. The results included clearer processes, easier detection of bottlenecks, and the ability to prioritize campaigns effectively instead of on a "first-come, first-served" basis. The team reported that the tool made their work more efficient and even fun to use.

WAGO

Annika Schünemann

Brand Management and Marketing Control