Case Study: Sharp NEC Display Solutions Europe achieves greater transparency and more efficient marketing coordination with MARMIND

How Sharp NEC Has Stepped Up Its Marketing Efforts with MARMIND

Sharp NEC Display Solutions Europe (SNDS Europe), a B2B provider of digital display solutions, faced challenges with a lack of transparency and inefficient coordination in its complex, Europe-wide marketing operations. The company required a solution to optimize its lead generation and resource management processes, preventing duplicated work and enabling future-oriented marketing. To achieve this, SNDS Europe selected the MARMIND Marketing Resource Management (MRM) platform.

The MARMIND solution standardized marketing processes, centralized communication, and provided an integrated platform for budgeting, cost tracking, and reporting. A customized budget module was developed to meet SNDS Europe's specific needs. The implementation resulted in clearly defined responsibilities, more efficient coordination with external partners, and a complete overview of all marketing resources. MARMIND was also integrated with their marketing automation system, Acoustic Campaign, creating a closed-loop system for planning, executing, and analyzing campaigns.

Sharp NEC Display Solutions Europe

Brigitte Kommer

Marketing Manager