Case Study: Groupe Mutuel achieves faster campaign planning and budget management with MARMIND

How MARMIND Helps Groupe Mutuel to Save Time on Marketing

Groupe Mutuel, a Swiss insurance company, faced challenges with inefficient and complex marketing campaign and budget planning using disparate Excel and PowerPoint files. Their processes, complicated by the need to produce materials in four languages, lacked a central platform for coordination, leading to version control issues and difficulty tracking tasks and budgets. They implemented MARMIND, a marketing resource management platform, to address these pain points.

Using MARMIND provided a centralized solution for the entire marketing cycle, including campaign planning, task distribution, budget allocation, and approval workflows. This eliminated the need for scattered spreadsheets and gave the team a clear, up-to-date view of all activities. As a result, Groupe Mutuel already saves an estimated two days of labor per month. MARMIND also laid the groundwork for future efficiencies in budget planning and automated KPI tracking, significantly reducing manual, error-prone work.

Groupe Mutuel

Nicola Raebiger

Head of CLM Campaign Planning