Case Study: Senior Metal Bellows boosts employee engagement and brings its company vision to life with The Marlin Company

Making the Company Vision Come to Life with Digital Signage

Senior Metal Bellows, a rapidly growing subsidiary of Senior plc in Sharon, MA, supplies custom engineering solutions for aerospace, semiconductor, medical and industrial markets and is actively recruiting as it expands. Facing a competitive talent market and relying on bulletin boards to share KPIs and company news, HR needed a more engaging, visual way to communicate their culture, strategic goals and day‑to‑day updates to a workforce that is 70% skilled manufacturing.

They implemented Marlin’s Electronic Communication Station with two synchronized screens at employee entrances and an HR‑driven content strategy that cycles strategic goals, welcomes, job postings, safety and recognition items (including the "You Make the Difference" program) and attention‑grabbing videos. The screens have increased employee engagement and conversations, impressed customers, saved time over bulletin‑board postings, and — most importantly — helped make the company vision visible and central to daily communication.

Senior Metal Bellows

Cynthia Willoth

HR Director