Case Study: Hard Rock Rocksino achieves 99% employee survey participation and better staff communication with The Marlin Company

Back-of-the-House Hospitality Staff Communication System that Rocks

Hard Rock Rocksino Northfield Park opened in 2013 as a first‑of‑its‑kind racino combining gaming, live entertainment and a harness racetrack, creating a unique workforce and communication challenge. With multiple unions, shifting schedules and the need to reinforce both Hard Rock standards and site‑specific procedures, management struggled to get consistent attendance at mandatory onboarding/benefits meetings and to gather timely employee feedback.

They deployed The Marlin Company’s digital signage system—42" screens with customizable content and an administrative Dashboard for reporting—which delivered targeted reminders, promoted initiatives and archived all communications. The result: benefits‑meeting no‑shows fell from dozens to just two in a month, employee survey participation hit 99%, stakeholders gained verifiable message records, and the program reduced paper use while boosting staff engagement and support for philanthropic campaigns.

Hard Rock Rocksino

Andrew Seiler

Benefit Specialist