Case Study: Boyne Resorts achieves a trusted 360° customer view with Marlabs and Profisee

Boyne Resorts creates a 360° customer view with Marlabs, integrating 11 systems

Boyne Resorts, a large company operating multiple properties, faced a challenge with siloed and untrustworthy customer data spread across 11 different systems at its various locations. This made it difficult for marketing to create accurate campaigns and develop a 360-degree view of the customer. Marlabs was brought in to implement the Profisee master data management (MDM) solution to address this data quality and integration issue.

Marlabs implemented and configured the Profisee MDM platform to create a single "golden record" for each customer, significantly improving data integrity. The solution integrated data from all source systems, improved processes for handling duplicates, and provided a master inventory of products. For Boyne Resorts, Marlabs delivered a single source of truth, enabling more effective marketing, improved customer experience, and increased productivity for customer service teams.

Boyne Resorts