Case Study: HOLMER Maschinenbau achieves higher after-sales revenue and customer satisfaction with MARKT-PILOT

Win-Win for HOLMER: More Revenue in After Sales and Higher Customer Satisfaction at the Same Time

HOLMER Maschinenbau, a world market leader in self-propelled sugar beet harvesters, faced a significant challenge in its spare parts division. The company's traditional cost-plus pricing method offered no insight into the market, making it impossible to know if their prices were competitive or if parts were readily available from other suppliers. This lack of visibility was a major hindrance to revenue and customer satisfaction. To address this, they turned to the solution provided by MARKT-PILOT.

MARKT-PILOT's market price research software provided HOLMER with the necessary data to implement fact-based, market-driven pricing. The results were immediate and substantial; the return on investment was achieved by adjusting the price of just three parts, proving the value of the platform. This allowed HOLMER to increase revenue and profits while simultaneously improving customer satisfaction by ensuring their pricing was aligned with the market. HOLMER's leadership was highly convinced by the practical results and the continuous optimization offered by MARKT-PILOT.

HOLMER Maschinenbau

Christian Läpple

Head of Spare Parts Sales