Case Study: OPTIMA boosts proactive parts sales with MARKT-PILOT

Market Data Enables Proactive Parts Distribution – OPTIMA Packaging Shares Their Success Story

OPTIMA, a leading global packaging and machinery corporation, faced significant challenges in its spare parts after-sales business. The market was highly competitive with little insight into competitor pricing and delivery times, making it difficult to set optimal prices and ensure speedy, quality service for customers. They lacked a solution to execute their desired strategy of market-based pricing for parts.

MARKT-PILOT provided a software solution that delivered intelligence on prices and delivery times for tens of thousands of spare parts across key markets. By integrating this data into their sales process, OPTIMA could align its pricing with the market and make weekly adjustments. This led to increased customer satisfaction, stronger customer loyalty, and a significant boost in proactive parts sales, creating cross-selling effects and more turnover.

OPTIMA

Pascal Wolf

Team Lead Spare Parts Management