Case Study: Kärcher achieves market-based parts pricing with MARKT-PILOT

KÄRCHER Introduces Market-Based Parts Pricing

Kärcher Municipal, a specialized unit of the Kärcher group, faced the challenge of staying competitive in the after-sales parts market. The rise of third-party suppliers made it easy for customers to compare prices online, making it crucial for Kärcher to be perceived as a fairly priced partner to ensure future resilience. They partnered with MARKT-PILOT to address this need.

MARKT-PILOT’s solution provided automated market price research, giving Kärcher insight into which parts were priced too high or too low. This enabled a shift to a market-based pricing strategy, allowing Kärcher to proactively exploit price potential. The implementation by MARKT-PILOT helped Kärcher measurably and sustainably increase revenue, regain market share, and significantly boost customer satisfaction.

Kärcher

Jochen Schneider

Manager Spare Parts