Case Study: Tombigbee Electric Cooperative expands rural broadband access with Markstein

Tombigbee Electric Cooperative expands rural broadband with Markstein, driving 3,000 signups in 6 months

Tombigbee Electric Cooperative, a customer in rural Alabama, faced the challenge of extremely limited fiber internet access for its community, with the state ranking among the worst for broadband availability. To address this, Tombigbee worked with the vendor Markstein to raise public awareness for legislative action and to spur consumer sign-ups for its new Freedom FIBER service.

Markstein developed targeted messaging, branding, and collateral for the Freedom FIBER launch. Their solution included driving awareness through earned and paid media, managing social channels, and organizing a ribbon-cutting event. The results were significant, with over 3,000 sign-ups in six months. The campaign's success contributed directly to the passage of the Alabama Broadband Accessibility Act and helped Tombigbee secure over $30 million in grants, with a press conference generating 90 media hits and an audience of nearly 50 million people.

Tombigbee Electric Cooperative