Case Study: Rheumatology Research Foundation raises awareness for rheumatology research with Markstein

Rheumatology Research Foundation boosts rheumatology awareness with Markstein and RheumLab

The Rheumatology Research Foundation, the largest private funder of rheumatology research in the U.S., partnered with the vendor Markstein to raise public awareness and improve patient and caregiver understanding of its mission. The challenge was to humanize the Foundation's work and broaden its sphere of influence.

Markstein developed a comprehensive communications strategy, which included launching a patient-centered platform called RheumLab. This platform presented complex research in a digestible format and featured video interviews and a program highlighting patient voices called #RheumChampions. As a result of Markstein's work, patients gained a better understanding of how research is creating a better future for those with rheumatic diseases.

Rheumatology Research Foundation