Case Study: O’Neal Industries strengthens safety culture with Markstein

O’Neal Industries boosts employee engagement with Markstein

O’Neal Industries, Inc., the nation's largest family-owned network of metals service centers and manufacturing businesses, partnered with the vendor Markstein to develop an internal safety campaign. The challenge was to increase employee engagement and strengthen the safety culture across its numerous affiliate companies and existing programs.

Markstein created the Safe T campaign, which included developing the name, key messaging, visual identity, and a full style guide. The resulting campaign materials successfully increased employee engagement and strengthened the overall safety culture across the O’Neal Industries organization.

O’Neal Industries, Inc.