Case Study: The Oakley Group transforms its brand with Markstein

Oakley Group’s logo makes LogoLounge Book 13 with Markstein

The Oakley Group, a private equity real estate investment firm previously known as OG Capital, partnered with the vendor Markstein to overcome a branding challenge. Their goal was to transform their brand through the development of a new messaging platform and a connected visual identity system.

Markstein implemented a comprehensive solution that included changing the company's name to The Oakley Group and creating authentic messaging. The results were highly successful, with the logo designed by Markstein being selected for inclusion in LogoLounge's Book 13, a prestigious international design publication featuring work from over 40,000 submissions.

Oakley Group