Case Study: National Tank Truck Carriers drives tank truck workforce awareness with Markstein

National Tank Truck Carriers drives 170,327 new users in 6 months with Markstein

National Tank Truck Carriers (NTTC), a member organization for the tank truck industry, faced a significant driver shortage exacerbated by negative public perceptions about safety and lifestyle. They partnered with the vendor Markstein to address these workforce challenges through a national branding campaign.

Markstein developed the "See Yourself in a Tank Truck" campaign, which included a microsite, video, digital and print ads, and custom truck wraps. This solution successfully drove over 170,000 new users to the site and captured more than 5,000 leads during its six-month pilot, effectively generating awareness and interest in tank trucking careers.

National Tank Truck Carriers (nttc)