Case Study: Good Jobs Birmingham drives healthcare career pathways with Markstein

Good Jobs Birmingham drives 10 million impressions with Markstein

Good Jobs Birmingham, an initiative led by the City of Birmingham, faced the challenge of connecting marginalized communities with healthcare career pathways, as these groups often lacked access to necessary resources and training. The initiative partnered with the vendor Markstein to develop and execute a comprehensive marketing and communications strategy to reach and guide job seekers.

Markstein built a data-driven approach that included detailed personas and an interactive career pathway quiz to match individuals with training programs. This strategy, amplified by targeted media, resulted in over 10 million impressions, 35,000 website users, and 4,300 leads connected to training. The project successfully created tangible pathways to economic mobility for Birmingham residents.

Good Jobs Birmingham