Case Study: Go Build Alabama generates 17,794 leads with Markstein's "Custom-Build Your Career" campaign

Go Build Alabama generates 17,794 leads with Markstein

Go Build Alabama faced challenges in sustaining its commercial construction workforce, especially after the pandemic altered the workforce landscape for both employers and candidates. The vendor Markstein partnered with them to revamp their leads strategy and provide fresh creative assets.

Markstein implemented the "Custom-Build Your Career" campaign, which targeted four unique personas with bright and upbeat creative. This solution generated over 150,000 new website visitors and 17,794 leads for the client, with an optimized email drip campaign achieving a 30%+ open rate.

Go Build Alabama