Case Study: Encompass Health strengthens brand awareness and employee engagement with Markstein

Encompass Health launches national rebrand with Markstein across millions of healthcare audiences

Encompass Health, a national leader in post-acute care, faced the challenge of introducing its new brand identity following a rebrand from HealthSouth. The company engaged the vendor Markstein to manage this national rebrand and develop new communication strategies for multiple key audiences.

Markstein developed a comprehensive solution that included custom regional advertising, internal campaigns to boost employee engagement, and the organization's first lead generation campaign. The efforts successfully drove awareness for the new Encompass Health brand across all key audiences, strengthened employee engagement, and established scalable strategies for ongoing marketing, recruitment, and lead generation.

Encompass Health