Case Study: Correctional Leaders Association Rebrands for the Future with Markstein

Correctional Leaders Association rebrands with Markstein and earns sole-source support

The Correctional Leaders Association, a national organization, faced the challenge of rebranding to better reflect the future of the corrections field and needed to share recruitment best practices with its members. They engaged Markstein for its specialized workforce communications expertise to undertake this project.

Markstein led a comprehensive rebranding process that involved stakeholder input and resulted in the organization being renamed the Correctional Leaders Association, complete with a modern new visual identity. The successful reintroduction of the CLA strengthened its relevance and engagement, leading Markstein to be formally recognized as a sole source provider for corrections and law enforcement communications.

Correctional Leaders Association