Case Study: Birmingham Police Department achieves record-breaking police academy classes with Markstein

Birmingham Police Department recruits record-breaking academy classes with Markstein

The Birmingham Police Department faced significant recruitment challenges, including increased competition for qualified candidates and the need to build a stronger, more diverse pipeline. They partnered with the vendor Markstein for a strategic recruitment marketing solution to reach new audiences and convert interest into action.

Markstein implemented a research-driven recruitment campaign for the Birmingham Police Department, which included an authentic video and a dedicated landing page to streamline the application process. This solution helped the department recruit the largest police academy classes in its history. The campaign's cost per candidate lead consistently outperformed both industry and staffing benchmarks, demonstrating measurable impact and long-term value for the vendor's client.

Birmingham Police Department