Case Study: Association of Clinical Research Professionals grows clinical research talent pipeline with Markstein's "Find Your Element" campaign

Association of Clinical Research Professionals drives nearly 200,000 website visits with Markstein

The Association of Clinical Research Professionals identified a critical need to grow the pipeline for the next generation of clinical research professionals. To address this workforce development challenge, the association turned to the vendor Markstein for its brand, creative, and messaging services.

Markstein developed the “Find Your Element” campaign to educate students and pique their interest in clinical research careers. The campaign was launched in 10 markets and drove nearly 200,000 visits to a dedicated website, providing immediate ROI and helping to build a capable and diverse talent pipeline for the industry.

Association of Clinical Research Professionals