Case Study: Alabamians achieve 243,000+ miles logged with Markstein’s 100 Alabama Miles Challenge campaign

Alabamians log 243,000+ miles with Markstein's 100 Alabama Miles Challenge

The state of Alabama faced a significant public health challenge due to having one of the nation's highest obesity rates. To address this, they worked with the vendor Markstein to create the 100 Alabama Miles Challenge, a campaign designed to encourage residents to be more active.

Markstein designed the campaign's visual identity and built a website where participants could log their miles. The solution included creating over 200 custom badges to incentivize use. This initiative by Markstein was highly successful, resulting in Alabamians logging more than 243,000 miles to date.