Case Study: Wentworth Gallery boosts show revenue and media buzz with Markowitz Communications

Wentworth Gallery promotes 50+ shows with Markowitz Communications

Wentworth Gallery, a national fine art retailer, hired Markowitz Communications to generate excitement and drive sales for a series of art shows featuring iconic artists like Grace Slick, Paul Stanley, and Peter Max. The challenge was to move beyond the artists' existing fame to create new, compelling press angles that would promote their art and the Wentworth Gallery name across multiple East Coast markets.

Markowitz Communications executed a targeted, market-by-market media strategy. They secured press in major publications and arranged radio call-in interviews to promote pre-sales, followed by in-studio radio and live morning television appearances on the days of the shows. The vendor's efforts promoted over 50 shows. With each show generating approximately $5,000 in revenue, the campaign successfully delivered a strong return on investment for Wentworth Gallery.

Wentworth Gallery