Case Study: The Pittsburgh Cultural Trust achieves massive media exposure and millions of impressions with Markowitz Communications

The Pittsburgh Cultural Trust generates 322.5 million impressions with Markowitz Communications

The Pittsburgh Cultural Trust faced the challenge of generating significant media attention and public awareness for the 2013 International Festival of Firsts, which featured the U.S. premiere of Florentijn Hofman's Rubber Duck Project. They engaged the vendor Markowitz Communications and its media relations expertise to ensure the giant yellow duck would capture public interest and be strongly associated with the Trust and its festival.

Markowitz Communications implemented a comprehensive strategy that included organizing teaser and farewell press conferences, maintaining constant contact with media outlets, and facilitating a video news release. This approach resulted in massive local, national, and international coverage, including major networks and viral online attention. The campaign generated over 322 million media impressions, attracted more than a million visitors, and provided a multi-million dollar economic boost to Pittsburgh, culminating in the city council declaring a Pittsburgh Cultural Trust Day.

The Pittsburgh Cultural Trust