Case Study: Marinus Analytics achieves national media attention for anti-trafficking facial recognition with Markowitz Communications

Marinus Analytics reaches 400+ reporters in one week with Markowitz Communications

Marinus Analytics, a Pittsburgh-based start-up fighting human trafficking, faced the challenge of generating national media attention for their new facial recognition product, TrafficJam. They engaged the vendor, Markowitz Communications, to explain the complex technology and secure coverage across a wide range of media outlets with varying levels of technical knowledge, all within a tight one-week preparation timeframe.

Markowitz Communications developed a comprehensive strategy that included creating press materials, building a targeted media list, and conducting proactive outreach. The solution implemented by the vendor yielded significant results, with the story being picked up by national outlets like Mashable and CNN, local Pittsburgh media, and even an international publication. This successful campaign generated widespread awareness for Marinus Analytics' groundbreaking product.

Marinus Analytics