Case Study: HBO Secures Major Pittsburgh Media Coverage with Markowitz Communications

HBO earns 700,000 media impressions with Markowitz Communications

The customer HBO wanted to host a special screening event in Pittsburgh for its series Boardwalk Empire and promote actress Margot Bingham's role. Their challenge was finding a local communications firm to connect them with the right media professionals and prominent figures in the area. They engaged the vendor Markowitz Communications for its media relations and special events services.

Markowitz Communications implemented a solution that involved expanding the VIP list, organizing an exclusive meet-and-greet at a 1920s-style speakeasy, and designing a media strategy focused on Margot's local roots. This resulted in five print and web stories, over twenty minutes of broadcast coverage, and over 700,000 media impressions. The vendor secured over $10,000 in earned publicity for HBO.

HBO