Case Study: Cirque du Soleil fills seats and builds Pittsburgh buzz with Markowitz Communications

Cirque du Soleil earns 30 print articles and 2:34:20 of TV coverage with Markowitz Communications

Cirque du Soleil, a major global circus and entertainment troupe, faced the challenge of successfully introducing its avant-garde, animal-free show "Quidam" to a new and potentially skeptical market in Pittsburgh. The company needed to generate significant buzz and convince the public that the high-priced experience was worth the cost of admission. To meet this challenge, they engaged the vendor, Markowitz Communications, to execute a local public relations campaign.

Markowitz Communications implemented a comprehensive PR strategy that included securing extensive media previews, arranging interviews with key performers, and organizing a high-profile opening night event for local influencers. The vendor's efforts resulted in over 30 print articles and more than two and a half hours of television coverage, generating tremendous public awareness. The campaign was so successful that the initial run of the show had to be extended twice due to overwhelming ticket demand, and Cirque du Soleil committed to returning to the Pittsburgh market.

Cirque du Soleil