Case Study: bKash strengthens customer insight and campaign strategy with Markopolo Ai

Markopolo prepared a detailed prompt action plan in the form of a defamation strategy

bKash, a mobile financial service in Bangladesh, wanted to gain a micro-level understanding of user sentiment about its features and marketing campaigns. The company was facing a challenge from a coordinated smear campaign led by fake profiles that were spreading negative comments about its services across social media. bKash partnered with Markopolo Ai to conduct a comprehensive social listening and sentimental analysis to address this issue and better understand its competitive positioning.

Markopolo Ai implemented a solution that involved monitoring social media communities with over 360,000 people. Their analysis identified the key attributes of the defamation strategy, allowing bKash to take immediate action. Furthermore, Markopolo Ai's remedial action plan analysis pinpointed the "electricity bill" payment service as the most appreciated feature. Based on this finding from Markopolo Ai, bKash designed targeted marketing campaigns around this utility, which helped them acquire and retain customers and ultimately stay ahead of their competitors.

bKash