Case Study: Skitto rebuilds brand trust with Markopolo Ai

Markopolo helped Skitto recover, re-engage their audiences and find an actionable workflow to improve their brand status

Skitto, a digital SIM brand targeting youth in Bangladesh, faced a severe online reputation crisis after a “1-star campaign” flooded its social media and app store ratings with low scores. Markopolo Ai helped address this challenge by leveraging its AI-powered sentiment analysis capabilities.

Markopolo Ai processed over 150,000 customer interactions to uncover the root causes of the negative sentiment. These insights enabled Skitto to deploy a targeted recovery plan with precise messaging, which dramatically improved brand perception and allowed the company to regain trust and rebuild its market presence.

Skitto