Case Study: AquaBLAST achieves 271% increase in audience visits with Markopolo Ai

How Audience Maker led to an increase in audience visit by 271%

AquaBLAST, a company specializing in swimming accessories and pool exercise equipment, faced the challenge of managing a complex content planning strategy across different audience segments. With minimal marketing budgets, their paid campaigns on Facebook, Instagram, and Google were becoming difficult to scale. They turned to the vendor, Markopolo, to help streamline this process and improve their digital marketing efforts.

Markopolo provided a solution primarily utilizing its Audience Maker and AI audiences, which significantly outperformed AquaBLAST's previous campaigns. The vendor's optimization engine delivered recommendations for improvement, while its Ad Maker tool was used to batch produce branded content. By implementing this strategy, which included A/B testing and scheduling via the Campaign Maker tool, AquaBLAST achieved an 8x return on ad spend and a 271% increase in audience visits.

AquaBLAST