Case Study: this apparel retailer achieves $765K Amazon sales growth with Marknology

This Apparel Retailer grows Amazon sales to $765K with Marknology

The customer, an apparel retailer, faced stagnating Amazon sales and an inefficient advertising structure with a high Advertising Cost of Sale (ACoS). Their product listings were outdated and they were losing Buy Box share to unauthorized resellers. They engaged Marknology for its Amazon PPC management and listing optimization services to address these challenges and support their goal of international expansion.

Marknology completely restructured the retailer's ad campaigns, implemented a negative keyword strategy, and overhauled all product listings with A+ Content. The vendor also managed the brand's expansion into the UK and Japan and recovered lost Buy Box share. As a result, Marknology helped the retailer achieve over $765,000 in sales, reduce ACoS by 22%, increase conversion rates by 18%, and generate $85,000 in first-year international revenue.