Case Study: StayWell Copper boosts Amazon sales and profitability with Marknology

StayWell Copper grows Amazon revenue quarter over quarter with Marknology

StayWell Copper, a health and wellness brand specializing in copper-infused products, faced challenges in translating its product quality into Amazon success. Their listings had generic copy and ineffective imagery, and their unoptimized PPC campaigns were resulting in a high ACOS. They partnered with the vendor Marknology for a comprehensive Amazon brand optimization strategy.

Marknology implemented its Four Pillar Framework, overhauling StayWell Copper's content and creative, restructuring its advertising campaigns, optimizing listings for SEO, and establishing a data-driven strategy. The results included a significant increase in listing conversion rates, a decreased ACOS, expanded organic visibility, and steady quarter-over-quarter revenue growth, improving the brand's overall profitability and market presence.

StayWell Copper