Marknology
9 Case Studies
A Marknology Case Study
Kopiko, a globally recognized coffee candy and beverage brand, faced the challenge of launching on Amazon US from a near-zero presence despite its strong international fame. They partnered with the agency Marknology to build their Amazon infrastructure from the ground up and drive revenue while managing profitability in a highly competitive, thin-margin category.
Marknology implemented a phased strategy that included comprehensive listing optimization and a multi-tiered PPC campaign architecture. This approach yielded significant results, growing Kopiko's Amazon revenue from $0 to over $560,000 in just nine months. Marknology also dramatically improved efficiency, reducing the brand's Advertising Cost of Sale (ACOS) by 73%, from 22% down to 5.9%.