Case Study: Big Poppa Smokers boosts Amazon sales with Marknology

Big Poppa Smokers boosts ACOS from 38% to 18% with Marknology

Big Poppa Smokers had a strong brand reputation in the BBQ community but their basic Amazon presence was failing to convert browsers into buyers. They partnered with Marknology for a comprehensive solution involving Amazon storefront design, listing optimization, and PPC advertising services.

Marknology implemented a two-phase strategy, first creating a professional brand storefront and optimizing all product listings. They then launched targeted PPC campaigns. The results were transformative: ACOS was reduced from 38% to 18%, average order value increased by 22%, and five core products reached the first page for their primary keywords, significantly growing their Amazon revenue.

Big Poppa Smokers