Case Study: Codifyd achieves faster, more accurate product search and a 5% online sales boost with MarkLogic

Eliminating Shopper Fatiguem Making Online Commerce Faster, More Accurate

Codifyd, a Chicago-based product content services provider, tackled widespread shopper fatigue caused by imprecise e-commerce search. Retailers built on traditional relational databases struggled with massive, unstructured supplier data, producing too many or too few results and frustrating customers and support teams.

Using MarkLogic’s Enterprise NoSQL, Codifyd ingests schema-agnostic data and rapidly merges millions of supplier data points to deliver attribute-level product matching and relevant bundles. The approach cut product onboarding from six months to two weeks, allowed adding 660,000 SKUs in one hour, and boosted a customer’s online sales by 5% while improving relevance, upselling and customer retention.

Codifyd