Case Study: ALM achieves a 360° customer view and revenue growth with MarkLogic

ALM Creates 360° Customer View to Meet Revenue Goals

ALM is an information and intelligence company serving millions of business professionals that expanded from a legal-content provider into a multi-industry publisher through acquisitions and new products. To support that growth it needed to integrate content from more than 60 publications and consolidate customer data from over 60 sources to create a single “golden record” for personalized content delivery and targeted advertising — a challenge that traditional relational databases couldn’t solve.

ALM adopted the MarkLogic database as a central repository to aggregate content and customer data, and within four months built a 360° customer view by combining registrations, event attendance, marketing interactions and external sources like LinkedIn. The result was faster time-to-market for tailored products, a 600% improvement in marketing efficiency, increased online ad revenue, better lead conversion and lower opt-out rates, delivering strong ROI and greater agility after acquisitions.

ALM

Gene Bishop

VP of Technology