Case Study: TrueShip achieves a 14% e-commerce conversion rate with Marketwired Resonate

TrueShip - Customer Case Study

TrueShip is a small multi-product software platform that helps e-commerce businesses streamline shipping. Facing intense online clutter, the company needed to consistently deliver educational content (webinars, guides, blogs, videos) to current customers and reach new prospects while standing out from competitors.

TrueShip centralized press releases via the Marketwired Resonate platform as the core of a hybrid content and distribution strategy—pairing SEO, social, multimedia and PR to amplify reach. The approach boosted visibility and backlinks, produced press releases with thousands of reads, and drove conversion rates from 3% to 14% while cementing the brand’s consistent presence in the news.

TrueShip