Case Study: Twenty Seven Global achieves page-one Google visibility and increased B2B leads with Marketwired

How News Releases Help Drive Online Brand Credibility and B2b Leads

Twentyseven Global is a Kansas City–based software engineering firm that provides technology services to global clients through offshore delivery centers. Despite strong results for clients, the company had virtually no online presence or brand recognition—nothing on page one of Google—which limited its ability to attract new B2B customers.

Jennings Social Media Marketing implemented an integrated PR and social campaign centered on regularly issued, keyword-optimized news releases distributed via Marketwired’s metro newslines, plus media pitching, social sharing, custom hashtags and an enhanced online portfolio. The campaign quickly produced page-one search visibility, increased website traffic and online leads, improved organic SEO and credibility, and drove stronger deal flow and sales (including a reported 100% improvement in Google search placement) without a dedicated salesperson.

Twenty Seven Global