Case Study: Contatta achieves 900 million global reach and influencer-driven brand awareness with Marketwired Resonate

Contatta Relied On Marketwired Resonate To Unlock The Potential Of Targeted Influencer Marketing To Reach An Audience Of 900 Million

Contatta, a maker of an innovative collaborative email solution, faced the challenge of introducing its product to a prospective global audience of 900 million across diverse geographies, industries and market segments. Traditional media distribution wasn’t feasible, so the company needed an efficient way to reach the journalists, bloggers and social influencers who could amplify its message.

Using Marketwired Resonate’s hyper-targeting and global media database, Contatta built a 4,000-contact influencer list in seconds, targeted traditional and non-traditional channels, and monitored who shared its messages via Resonate’s reporting dashboard. The campaign generated ongoing media relationships, social buzz (including outreach that led to a Fast Company briefing), and actionable analytics to refine follow-up outreach, backed by consultative support from Marketwired.

Contatta