Case Study: Tampa General Hospital communicates ROI and drives growth with Marketware Healthcare Analytics

Tampa General Hospital boosts ROI in July 2018 with Marketware

Tampa General Hospital sought to improve its growth initiatives and demonstrate clear return on investment from its physician liaison activities. The hospital turned to Marketware and its healthcare-specific analytics and provider relationship management (PRM) platform to address these challenges.

By implementing Marketware's data-driven solution, Tampa General gained the tools to plan, track, and measure liaison activity. The platform provided powerful business intelligence and seamless data integrations, which helped the team maximize field time and target growth opportunities more effectively. As a result, Marketware enabled the hospital to drive better physician engagement, reduce patient out-migration, and ultimately capture greater market share.

Tampa General Hospital