Case Study: National Water Safety Forum drives nationwide water safety awareness with markettiers

National Water Safety Forum secures 56 interviews in 12 days with markettiers

The National Water Safety Forum (NWSF) faced the challenge of urgently promoting its "Phone, Float, Throw" water safety message during an unplanned heatwave that tragically led to multiple drownings. The forum partnered with markettiers to pivot from a planned campaign launch and instead execute a rapid, nationwide broadcast initiative to disseminate critical safety advice to the public.

markettiers coordinated a massive 12-day broadcast outreach, securing 56 interviews with 13 spokespeople across national, regional, and local TV and radio stations. This effort resulted in extensive coverage on major outlets like BBC Breakfast, ITV News, and Sky News, successfully pushing the NWSF's life-saving messages to a vast audience during a critical period.

National Water Safety Forum (nwsf)