Case Study: Independent Age raises awareness and drives petition signatures with markettiers

Independent Age boosts petition signatures with markettiers and secures coverage across 8 regional BBC radio stations

Independent Age, a charity focused on the needs of older people, faced the challenge of raising awareness for its petition calling for a national water social tariff to combat regional disparities in support and the growing risk of water poverty across the UK. To help achieve this, they worked with vendor markettiers on a public relations campaign.

markettiers developed the creative concept for a pop-up pub, The Westminster Tap, which served only water from taps representing different UK regions to visually highlight the issue. This strategy secured significant media coverage across major TV and radio networks. The impact of the campaign drove a spike in petition signatures and earned recognition for its creativity.

Independent Age