Case Study: Civil Aviation Authority achieves widespread broadcast safety awareness with markettiers

Civil Aviation Authority achieves wall-to-wall broadcast coverage with markettiers

The Civil Aviation Authority (CAA) faced the challenge of raising public awareness about the risks of incorrectly packed lithium-ion batteries on aircraft ahead of the busy summer travel period. They engaged the broadcast PR firm markettiers to transform technical safety guidance into a compelling media story that would cut through to national and regional audiences.

markettiers executed a campaign using expert CAA spokespeople, incident data, and dramatic visual assets, including footage of an exploding battery. This solution secured extensive wall-to-wall broadcast coverage, including live features on flagship programs like Good Morning Britain and BBC Breakfast. The campaign successfully maximized awareness of this critical safety message at the start of the travel season.

Civil Aviation Authority