Case Study: WaterFurnace boosts local search visibility and dealer performance with MarketSnare

WaterFurnace - Customer Case Study

WaterFurnace International, a leading geothermal heating and cooling brand, needed a better way to support thousands of independent HVAC dealers with local digital marketing. Its dealer websites had outdated product data, inconsistent branding, limited content control, weak local search visibility, and little analytics. WaterFurnace turned to MarketSnare and its dealer website and online marketing platform to solve these challenges.

MarketSnare implemented a centrally managed NetCentered Marketing program that gave WaterFurnace control over dealer site content, campaign rollouts, local SEO, dealer group targeting, and performance analytics. The result was rapid search visibility gains: within 60 days, dealer sites ranked on the first page of Google for 148 of 182 targeted cities, with 79 sites in the top organic position. Overall, 85% of dealer websites achieved first-page placement for primary market searches, over 80% of local traffic came from organic search, and more than 80% of monthly visitors were new prospects.

WaterFurnace

Tim Litton

Marketing Director