Case Study: Shaw Industries achieves local marketing success with MarketSnare

Shaw Industries saves 90% on local marketing with MarketSnare

Shaw Industries, a Berkshire Hathaway subsidiary and a global flooring manufacturer, faced the challenge of efficiently managing and supporting the local marketing efforts of its vast and diverse dealer network. Many dealers lacked the resources and expertise to run effective local campaigns. To address this, Shaw partnered with MarketSnare and its turnkey marketing solution to streamline these efforts and provide centralized support.

MarketSnare's solution provided Shaw's dealers with localized marketing content, assets, and resources, enabling them to improve their organic visibility and lead generation while maintaining consistent branding. The implementation gave Shaw enterprise-wide visibility into dealer marketing performance and the sales pipeline. As a result, dealers saved an average of 90% on their digital marketing costs, lowered their cost per lead, and improved overall performance, all while increasing sales growth.

Shaw Industries