Case Study: Strategic America helps Pella boost local leads and search visibility with MarketSnare

Pella, A Window Into Local Marketing Success

Strategic America, working with Pella’s independently owned local showrooms across the U.S. and Canada, needed a scalable way to drive local marketing success for a large, distributed retail network. They wanted better visibility in local search, stronger coordination across channels, improved measurement, and more effective online conversion for each local market.

MarketSnare provided localized websites and a local marketing platform to power coordinated multi-channel campaigns, local SEO, analytics, call tracking, appointment scheduling, and mobile-responsive content. With MarketSnare, Strategic America helped Pella achieve 35% average year-over-year growth in web-generated leads, with some markets reaching as high as 85% of goal, plus No. 1 branded local search rankings and page-one placement for 74% of an average 136 target keywords per location.

Strategic America

Dave Miglin

VP Interactive Services