Case Study: Anthem Blue Cross Blue Shield achieves 115% average local sales growth with MarketSnare

Anthem Blue Cross and Blue Shield drives 115% sales growth with MarketSnare

Anthem Blue Cross and Blue Shield, one of the largest health insurers in the U.S., faced the challenge of connecting with customers on a more personal level through its network of thousands of local agents. Their objectives were to create a localized web presence, efficiently manage nationwide marketing programs, enforce brand consistency, and drive sales growth. They partnered with MarketSnare to implement a local marketing program.

MarketSnare developed a centralized web portal and management system that enabled Anthem's agents to easily sign up for local marketing initiatives and procure necessary supplies. This solution empowered a single manager to oversee the entire nationwide program. The partnership resulted in Anthem's most successful marketing initiative, delivering the highest company-wide ROI and achieving an average of 115% sales growth year-over-year for five consecutive years.

Anthem Blue Cross and Blue Shield