Case Study: ADT boosts local organic lead generation with MarketSnare

ADT boosts local organic lead generation by 0% with MarketSnare

ADT, a national leader in home security, sought a new strategy to significantly boost its local organic search performance across hundreds of markets to improve lead generation and lower costs. The company partnered with MarketSnare to implement a turnkey local organic search program that would build local relevance and authority at scale without burdening its internal marketing teams.

MarketSnare's solution involved creating unique, locally relevant content for each service area, optimizing Google Business Profiles, and managing local business listings and SEO. This program led to a reduction in cost per lead for organic search compared to paid search and achieved a year one return on investment. Furthermore, ADT saw a 0% increase in local organic lead generation from year one to year two.

ADT