Case Study: John McCarter Construction centralizes customer data and improves scheduling with MarketSharp

How 'John McCarter Construction' Used MarketSharp to Centralize Their Data and Manage Customer Communications

John McCarter Construction, a residential exterior remodeling company, struggled with scattered customer and prospect data across Outlook, post-its, and individual employee systems. With no centralized way to track communications or retain information when staff left, the company needed a better process for managing leads and customer activity. MarketSharp, an industry-specific CRM for home improvement professionals, was brought in to solve the problem.

MarketSharp gave John McCarter Construction a centralized database to track every call, mailing, sales appointment, and production schedule in one place. The system improved visibility into customer history and available production resources, helping the team stay organized, increase efficiency and productivity, and support company growth. With MarketSharp, the company also standardized workflows across multiple offices and gained a consistent process for managing operations.

John McCarter Construction

Diana McCarter

Office Manager